Our thinking.
The new media: Sky News, Substack and adapting to a changing landscape
The way the media works is changing, with many traditional outlets struggling to survive and new ones emerging in their place. Account Executive Tom Horn explains what’s happening and how to adapt your communications strategy.
The Year in PR: What We’ve Learned, from Ozempic to Elon Musk
2024 has been a big year for PR and communications. Account Executive Tom Horn looks back on the winners and losers, and what we can learn from them.
A Letter from America
Following his recent trip to the US, Managing Director Thomas Averre explains the differences between European and US markets, and outlines his key takeaways from the visit.
Looking to the US? Time to ratchet up your communications
The US market may seem like an obvious target for many businesses looking to expand, but as Managing Director Thomas Averre explains, breaking through requires more investment and commitment than you think.
Measuring PR: The Difficult but Necessary Job
Understanding why you should measure PR activity is the key to future campaign success, explains Account Executive Tom Horn.