Engineering
Our Engineering Expertise
Engineering communications requires conceptual understanding, technical ability and a developed understanding of OEM supply chains. The sales and marketing funnel is both long, multi-stakeholder and inherently international.
We work with clients across the automotive, materials and manufacturing sectors to help them strengthen their brand positioning, fill their pipelines with leads, communicate new and innovative products, and to influence government.
Most of our engineering work is with SMEs, who have a stable and profitable business, but want to increase market penetration and build a brand that others recognise and trust for quality, capability and expertise. We work with engineering clients on marketing strategy, PR, social media, influencer relations, thought leadership development, blog content, case study copywriting and digital advertising.
Our track record speaks for itself - we have re-shaped investor propositions, secured top tier press coverage and created impactful, conversation leading content. Engineering businesses appoint Tarleton because of our expertise and ability.
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Strategy
Strategy workshops and away days
Reputation audits
Communications strategy development
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PR
Media mapping and monitoring
Press and media liaison
Story and narrative development
Events and launches
Investor pitch decks
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Public affairs
Stakeholder mapping
Legislative monitoring
Parliamentary and ministerial engagement
Crisis communications and issues management
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Specialist content
Thought leadership
White papers
Product literature and brochures
KOLs and blog content
Case studies
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Investor relations
Investor PR
Pitch decks
Executive profiling
Go-to-market strategy
Event support
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Digital advertising
Digital audits
Digital marketing strategy
Google PPC
LinkedIn advertising
Automotive
Our clients include engineering firms with automotive customers and those looking to break into the automotive market with next generation off road EVs.
We work with tier one and tier two suppliers to strengthen their positioning and build a level of brand awareness that enables the sales team to have more senior, meaningful conversations with the largest OEMs.
We are experts at developing the content that demonstrates their mastery of the sector and their extensive capabilities. Our understanding of technical concepts and strong relationships with industry journalists enables us to secure media coverage for a range of thought leader, op-ed and news articles.
Materials
Innovation isn’t just about inventing new materials.
It’s about converting materials, adapting existing technologies and improving commonplace processes to make materials stronger, lighter, multi-purpose or more sustainable.
We work with advanced manufacturing and materials clients on everything from protection films to battery insulation materials.
We help clients to explain and promote their material innovations and high volume manufacturing capabilities to OEMs and international partners. We have worked on everything from physical materials including films, die cut parts and tools, to liquid and scientific materials including nano-structures.
Manufacturing
Manufacturing is a bit of a catch all term that can encompass a huge range of businesses that have customers across healthcare, automotive, aerospace or another sector.
It is for this reason that manufacturing start-ups and SMEs choose Tarleton.
Our cross-sector expertise means we understand the nature of multi-sector businesses based within the supply chain.
We have advised businesses ranging from IoT device manufacturers through to sports science and die cut part manufacturers, helping them grow brand awareness and win new business.
Where we’ve secured coverage for clients