Engineering

Our Engineering Expertise

Engineering communications requires conceptual understanding, technical ability and a developed understanding of OEM supply chains. The sales and marketing funnel is both long, multi-stakeholder and inherently international.

We work with clients across the automotive, materials and manufacturing sectors to help them strengthen their brand positioning, fill their pipelines with leads, communicate new and innovative products, and to influence government.

Most of our engineering work is with SMEs, who have a stable and profitable business, but want to increase market penetration and build a brand that others recognise and trust for quality, capability and expertise. We work with engineering clients on marketing strategy, PR, social media, influencer relations, thought leadership development, blog content, case study copywriting and digital advertising.

Our track record speaks for itself - we have re-shaped investor propositions, secured top tier press coverage and created impactful, conversation leading content. Engineering businesses appoint Tarleton because of our expertise and ability.

  • Strategy

    Strategy workshops and away days

    Reputation audits

    Communications strategy development

  • PR

    Media mapping and monitoring

    Press and media liaison

    Story and narrative development

    Events and launches

    Investor pitch decks

  • Public affairs

    Stakeholder mapping

    Legislative monitoring

    Parliamentary and ministerial engagement

    Crisis communications and issues management

  • Specialist content

    Thought leadership

    White papers

    Product literature and brochures

    KOLs and blog content

    Case studies

  • Investor relations

    Investor PR

    Pitch decks

    Executive profiling

    Go-to-market strategy

    Event support

  • Digital advertising

    Digital audits

    Digital marketing strategy

    Google PPC

    LinkedIn advertising

Automotive

Our clients include engineering firms with automotive customers and those looking to break into the automotive market with next generation off road EVs.

We work with tier one and tier two suppliers to strengthen their positioning and build a level of brand awareness that enables the sales team to have more senior, meaningful conversations with the largest OEMs.

We are experts at developing the content that demonstrates their mastery of the sector and their extensive capabilities. Our understanding of technical concepts and strong relationships with industry journalists enables us to secure media coverage for a range of thought leader, op-ed and news articles.

Materials

Innovation isn’t just about inventing new materials.

It’s about converting materials, adapting existing technologies and improving commonplace processes to make materials stronger, lighter, multi-purpose or more sustainable.

We work with advanced manufacturing and materials clients on everything from protection films to battery insulation materials.

We help clients to explain and promote their material innovations and high volume manufacturing capabilities to OEMs and international partners. We have worked on everything from physical materials including films, die cut parts and tools, to liquid and scientific materials including nano-structures.

Manufacturing

Manufacturing is a bit of a catch all term that can encompass a huge range of businesses that have customers across healthcare, automotive, aerospace or another sector.

It is for this reason that manufacturing start-ups and SMEs choose Tarleton.

Our cross-sector expertise means we understand the nature of multi-sector businesses based within the supply chain.

We have advised businesses ranging from IoT device manufacturers through to sports science and die cut part manufacturers, helping them grow brand awareness and win new business.

Where we’ve secured coverage for clients