Universities & Science Parks
Our Research and Innovation Expertise
Every single one of our clients is an innovative, IP-led organisation. Many of our start-up clients are commercialising IP originally developed in an academic setting that has been spun out, or licensed from, the host institution and many of our SME clients are part of significant innovation ecosystems or based on science parks.
We work with start-ups commercialising university research, particularly in life sciences, and directly with universities to help them commercialise IP and raise their technology transfer profile within specific sectors. We help technology transfer and IP commercialisation teams at many of the UK’s leading institutions to improve the chances of success amongst their spinout cohorts through effective communications.
Managing public relations for science parks and innovation assets requires an understanding of the interplay between higher education, the private sector and the public sector, and an understanding of the complex, nuanced relationships that are inherent in multi-stakeholder projects. Our expertise, knowledge and experience delivering for huge, national brands is testament to our ability to advise, strategise and deliver for higher education and real estate clients.
-
Strategy
Strategy workshops and away days
Reputation audits
Communications strategy development
-
PR
Media mapping and monitoring
Press and media liaison
Story and narrative development
Events and launches
Investor pitch decks
-
Public affairs
Stakeholder mapping
Legislative monitoring
Parliamentary and ministerial engagement
Crisis communications and issues management
-
Specialist content
Thought leadership
White papers
Product literature and brochures
KOLs and blog content
Case studies
-
Investor relations
Investor PR
Pitch decks
Executive profiling
Go-to-market strategy
Event support
-
Digital advertising
Digital audits
Digital marketing strategy
Google PPC
LinkedIn advertising
Science Parks & Ecosystem Partners
We work with several major UK science parks, innovation districts and ecosystem partners to help them raise their profile and shape the research, innovation, education, and health and wellbeing agendas.
We bring a holistic understanding of how these agendas knit together and expertise in crafting compelling narratives that influence private and public sector stakeholders.
Our work in this sector focuses primarily on managing public relations for institutions and board level executives.
TTOs and IP Commercialisation
We work directly with technology transfer and commercialisation teams to help them raise the profile of their institution within specific sectors and to help their spinouts to communicate more effectively with their most important stakeholders.
This is sometimes to expand the pool of potential licensee companies, and sometimes to attract tenant companies to use their research park facilities.
Tarleton has a proven track record of delivery in higher education and has been appointed by a top ten UK university to directly manage it’s profile raising activity within the healthcare sector.
Where we’ve secured coverage for clients